May 11, 2022
In Share Your Memory
Which is eventually forwarded Industry Email List to the main page via internal links. All this together is called a topic cluster. Using topic clusters or a similar methodology in the right way is indispensable in a good SEO strategy. In this way Industry Email List you can ensure that a suitable page for content clusters is developed for each phase in the customer journey, so that people always end up on a page that matches the Industry Email List search intention. Graphical representation of content clusters around a pillar page Developing a topic cluster is not as difficult as it seems! I would like to take you along with an example: topic clusters for a fictitious marketing agency. Which themes, categories or Industry Email List services are important? Graphical representation of a company and most important topics for a topic cluster Step 2: Determine and create a main page (pillar page) for this topic Industry Email List Then you choose one or more so-called pillar pages that deal with something that fits the topics. It is necessary to respond to the user's need to monitor relevance. In this example we will go deeper Industry Email List into the topic of online marketing . Graphical representation of company, topics and pillar pages If we choose the topic of online marketing, then appropriate pillar pages in this case could be, for example, search engine optimization, search engine advertising, social media advertising and conversion optimization. These pillar pages are therefore all 'sub-topics' that have to do Industry Email List with the main topic of online marketing. Also read: Automating SEO: The Semantic Clustering of Keywords Step 3: Based on the customer journey, determine which content cluster should be added to your pillar page After you have mapped out the necessary pillar Industry Email List pages, you can work out which so-called cluster pages should be created. These are Industry Email List pages that generate traffic from the search engine, which are then sent to the pillar page via the cluster pages.